Importance of Social Media for Rentals

Are you a landlord who is looking for new ways to attract tenants to your rental properties? If so, you may want to think about using social media to your advantage. According to a New York Times article , Facebook said that the average amount of time that users spent on Facebook, Instagram, and the Messenger app in 2016 were almost an hour every day. According to the company statistics for YouTube , the average time spent on YouTube per mobile session is 40 minutes and the average number of YouTube views per day is a staggering one billion views. And when it comes to finding housing, people are much more likely to search for housing through online websites today than they are to look for housing in newspapers or directories. All this to say, in this day and age, if you are wanting to attract new tenants to your rental properties, one of the greatest ways that you can do so is by using social media to create an awareness of your rental properties and to reach those who might be searching for housing.

So what are some ways that you can use the internet and social media to your advantage as a landlord? First off, list your rental property or properties on housing websites. For example, if you are renting out a property in Redding, California, a some great websites to list your rental property's would be great to list your properties on that are the most viewed websites for housing are rent.com , apartments.com , zillow.com , craigslist.com , homes.com , trulia.com , realtor.com , HotPads.com , and rentalsource.com . These are websites that would be good for you to list your rental properties on. And when it comes to listing your properties, make sure you upload professional photos of the outside and inside of your rentals properties. People are more likely to click on listings that have photos, and even more likely to click on listings that have high-quality photos.

So how can social media websites like Facebook, Instagram, and YouTube help you attract new tenants? It’s simple. People like business owners and companies that are more personal. They like to invest in owners or companies that they feel like they “know”. This is why we currently see business owners adding blog posts to their websites. It makes things more personal and gives the reader or customer a sense of “connection” with the business owner or company. So what are some ideas of how you can use Facebook, Instagram, and YouTube to attract and connect with people who are searching for housing?