July 2024 Rental Market Update In Redding, CA.

Aaron Robertson

July 2024 Newsletter: Optimizing Property Performance and Navigating New Legislation

Bright room with wooden floors, large windows, balcony, sunlight, and partially open door on a rental home.

Welcome to our July 2024 rental market update! As we embrace the peak of summer, we're excited to share the latest developments at Authority Property Management.


Market Update: Riding the Wave of High Demand

Our rental market continues to flourish, maintaining a strong position with a 5.9% vacancy rate across our portfolio, still notably lower than the county average of 8%. This trend speaks to the high demand for rental properties, presenting lucrative opportunities for property owners.


  • Increased Tenant Mobility: With families and individuals taking advantage of the summer months to relocate, rental inquiries remain robust.
  • Strategic Pricing: Our competitive pricing strategies are effectively attracting a diverse pool of tenants, ensuring high occupancy rates.
  • Enhanced Property Appeal: Properties that receive regular maintenance and updates are more appealing, resulting in quicker leasing periods.


Summer Inventory Surge

With the arrival of summer, we've experienced a notable increase in available inventory across our rental properties. This seasonal surge means more choices for tenants seeking their perfect home during this vibrant time of year. It’s an excellent opportunity for property owners to highlight the unique features of their properties to attract quality tenants.


New Deposits Roll Out

We're delighted by the positive response to our new deposit options, tailored to meet the varied financial preferences of our tenants. These enhancements underscore our commitment to providing flexibility and excellent service. Our goal is to make the rental process smoother and more accommodating for everyone involved.


Assembly Bill 12: Implementation and Best Practices

As of July 1, 2024, Assembly Bill 12 is now in effect, bringing significant changes to security deposit requirements. Here’s a recap and some best practices to ensure compliance and smooth operations:


  • Security Deposit Limits: General cap at one month's rent, with exceptions for small property owners (up to two months for certain conditions).
  • Inclusive Pet Deposits: These are now part of the general security deposit cap.
  • First Month’s Rent: Collectible upfront, but the last month's rent cannot be included in the security deposit.


Pro Tip: Embrace these changes by focusing on enhancing your property’s appeal and tenant satisfaction. Prompt repairs and clear communication will go a long way in maintaining tenant retention and overall investment success.


Managing Summer Challenges

During recent scorching days that saw temperatures nearing 120 degrees, our team handled over 50 HVAC service calls during business hours, with an additional 30 calls after hours and on weekends. We extend a huge shout out to our dedicated HVAC vendors whose swift response ensured our residents remained comfortable and happy. Regular maintenance checks are crucial to prevent breakdowns during peak usage times.


Challenges with Home Warranty Companies

Unfortunately, we've encountered significant challenges with home warranty companies recently. Response times have stretched beyond seven days for a simple unit inspection, leaving tenants frustrated and uncomfortable. In over 80% of cases, we had to circumvent the home warranty system to ensure timely repairs, creating a tough situation for our tenants. This underscores the importance of reliable and prompt service providers to maintain tenant satisfaction.


Pest Control: A Seasonal Necessity

Warm weather often brings an increase in pest activity. Here’s how to stay ahead:

  • Regular Inspections: Schedule regular pest control inspections to prevent infestations.
  • Tenant Communication: Keep tenants informed about scheduled pest control services to ensure access and cooperation.
  • Preventive Measures: Encourage tenants to maintain cleanliness and report any pest sightings immediately.

Preparing for the Post-Summer Rush: Back-to-School Season

As summer winds down, we anticipate another surge in rental activity with the upcoming school year. Here’s how to prepare:


  • Marketing Strategy: Highlight your property's proximity to schools and other amenities. Families and students will be on the lookout for convenient and comfortable living arrangements.
  • Property Readiness: Ensure all maintenance and upgrades are completed before the rush begins. A well-prepared property is more likely to attract quality tenants quickly.
  • Flexible Leasing Options: Consider offering flexible lease terms to accommodate different needs, such as short-term leases for students or long-term options for families.


Find the full text of Assembly Bill 12 here: California Legislative Information

Learn more about HVAC maintenance: Energy Star

Discover school district information on the National Center for Education Statistics website.

Looking Ahead:

Bold green text 'Community Engagement' with black tagline 'Connecting People, Building Future.
  • This Friday our Broker will be playing an a charity golf event to help raise money for Anderson Chamber.


  • Don’t miss our fun contest on Facebook! Spot our Fiat 500 wrapped like a race car around the city, take a photo, share it, and tag us for a chance to win a $100 gift card. This is a great way to engage with our community and promote your properties through social media.



Wrap Up: Embracing Change and Maximizing Opportunities


As we navigate through these dynamic times, our commitment to providing top-notch property management services remains unwavering. By staying informed and proactive, we can continue to optimize your property investments and enhance tenant satisfaction. We’re thrilled with the reception to our new deposit options and remain committed to delivering exceptional service throughout the summer and beyond. Here’s to a successful and productive month ahead!




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Disclaimer: The content on this blog is for informational purposes only and is not intended as legal or advice. Consult with a qualified professional for specific advice.

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